Building a Successful Advertising Plan

Q: What do you think is a better advertising plan: $2,000 in direct postcards reaching roughly 3,500 people, or $2,000 in a newspaper ad reaching 750,000 readers or a website costing $1000 reaching 20 million prospects.
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How to Attract Visitors to Your Site.
I see it time and time again: The number-one challenge faced by brand-new internet business owners is a lack of traffic.

Obviously, if your website isn't getting any traffic, you're not generating any sales. And what's worse is that without traffic, you can't test the key components of your sales process. And if you roll out a large traffic campaign before you've tested your site to make sure it converts maximum visitors into buyers, you risk losing sales and looking unprofessional to potential business partners and affiliates. read more.